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With more than ten million website visitors per month, Fondness Media provides a unique opportunity to the advertisers and publishers that would like to expand their reach in a targeted way. We combine the power of the internet and mobile communication.
Thursday, January 24, 2013
Friday, January 18, 2013
101 Advertising Tips
TV ads are particularly skilled at capturing their viewers’ attention and getting them talking about what they saw in the Ads. This happens much more so with television than with any other medium.
Source: 101 Advertising Tips
Source: 101 Advertising Tips
Saturday, January 12, 2013
How Native ads will change 2013 business
Native advertising is getting more buzz as brands look for better ways to engage. Native advertising, in a nutshell, is content that contains a branded message and integrates with websites indigenous news feeds/streams. This kind of advertising helps to create a deeper engagement level with the consumer.
by Kristina Knight
Hayes Davis, CEO, Union Metrics: [Native advertising is] a challenge for advertisers because it requires more creativity, but the beauty of native ads is that the experience is seamless, so no matter what device (e.g. computer, tablet, mobile devices) customers are using they get the ads in a consistent manner and can immediately engage in a natural way. As the performance of display ads continues to dwindle, brands and marketers will look to native advertising to connect with customers in a manner that is non-invasive and adds value -- therefore delivering higher ROIs. We are already seeing the emergence of such ads on networks like Facebook, Twitter and Tumblr.
Kristina: What can brands do now to integrate native ads?
Hayes: As marketers and brands begin to experiment with native ads they should keep in mind the platform and the type of media that resonates with the community. The content for a native ad on Twitter might not be the be same as one on Tumblr. Test various kinds of content and measure engagement to see what works for your brand and customers.
Kristina: How will advertising change in the New Year?
Hayes: ROI as measured by click-through rates will not be the holy grail of online advertising. In 2013, companies will see the value in building communities outside their own website presence and seek out ways to measure performance holistically by combining engagement metrics with more traditional attribution metrics.
Source: How Native ads will change 2013 business
by Kristina Knight
Hayes Davis, CEO, Union Metrics: [Native advertising is] a challenge for advertisers because it requires more creativity, but the beauty of native ads is that the experience is seamless, so no matter what device (e.g. computer, tablet, mobile devices) customers are using they get the ads in a consistent manner and can immediately engage in a natural way. As the performance of display ads continues to dwindle, brands and marketers will look to native advertising to connect with customers in a manner that is non-invasive and adds value -- therefore delivering higher ROIs. We are already seeing the emergence of such ads on networks like Facebook, Twitter and Tumblr.
Kristina: What can brands do now to integrate native ads?
Hayes: As marketers and brands begin to experiment with native ads they should keep in mind the platform and the type of media that resonates with the community. The content for a native ad on Twitter might not be the be same as one on Tumblr. Test various kinds of content and measure engagement to see what works for your brand and customers.
Kristina: How will advertising change in the New Year?
Hayes: ROI as measured by click-through rates will not be the holy grail of online advertising. In 2013, companies will see the value in building communities outside their own website presence and seek out ways to measure performance holistically by combining engagement metrics with more traditional attribution metrics.
Source: How Native ads will change 2013 business
Monday, January 7, 2013
Make Money with PPC
Make Money with PPC Ads in 2013 [Urdu Video Tutorials]
The phrase making money online is not rare now, and is no longer a mystery. This phrase is among the words which are searched the most now a days. A rapid growth has been seen in the new users of internet for the sake of money, now hundreds of people join the internet not only for connecting with people but also for making some money online. The United States and other western countries' users had already have the concept of making money online since the starting of this century; but in countries like Pakistan, India, Afghanistan, Bangladesh and Nigeria etc, it got popular among all just few years back. Now every second internet user tries to find the real ways of making money and also wants to become an entrepreneur. So keeping this in mind, we started a series of video tutorials about earning with internet and thus, we are coming up with PPC ads networks' tutorial which is considered the best and the easiest way to earn money online on the internet.
Today, we're going to learn about PPC ad networks and my tutorial will be containing two video tutorials in Urdu language and also I'll give you information as much as possible through this article. As you know YouTube is blocked in Pakistan, so I've started uploading my video tutorials to another website [tune.pk]. So you everyone will be able to watch today's tutorials in Urdu.
Source: Make Money with PPC
The phrase making money online is not rare now, and is no longer a mystery. This phrase is among the words which are searched the most now a days. A rapid growth has been seen in the new users of internet for the sake of money, now hundreds of people join the internet not only for connecting with people but also for making some money online. The United States and other western countries' users had already have the concept of making money online since the starting of this century; but in countries like Pakistan, India, Afghanistan, Bangladesh and Nigeria etc, it got popular among all just few years back. Now every second internet user tries to find the real ways of making money and also wants to become an entrepreneur. So keeping this in mind, we started a series of video tutorials about earning with internet and thus, we are coming up with PPC ads networks' tutorial which is considered the best and the easiest way to earn money online on the internet.
Today, we're going to learn about PPC ad networks and my tutorial will be containing two video tutorials in Urdu language and also I'll give you information as much as possible through this article. As you know YouTube is blocked in Pakistan, so I've started uploading my video tutorials to another website [tune.pk]. So you everyone will be able to watch today's tutorials in Urdu.
Source: Make Money with PPC
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